{"id":524,"date":"2025-08-15T15:48:41","date_gmt":"2025-08-15T15:48:41","guid":{"rendered":"http:\/\/www.alaskansawmill.com\/?p=524"},"modified":"2025-08-21T13:16:00","modified_gmt":"2025-08-21T13:16:00","slug":"the-gtm-moat-series-in-ai-brand-is-the-foundation-of-your-moat","status":"publish","type":"post","link":"http:\/\/www.alaskansawmill.com\/index.php\/2025\/08\/15\/the-gtm-moat-series-in-ai-brand-is-the-foundation-of-your-moat\/","title":{"rendered":"The GTM Moat Series: In AI, Brand is the Foundation of Your Moat"},"content":{"rendered":"
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Hello and welcome to The GTMnow Newsletter \u2013 the media brand of VC firm, GTMfund<\/a>.<\/em><\/p>\n

This is Part 1 of a Series on how to build your GTM moat.<\/em><\/p>\n

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You stayed up all weekend building your AI product.
You launch Monday. By Wednesday, there are five clones.
One has your tagline, two raised a Seed round.
None feel like yours.<\/p>\n

In AI, your tech is no longer your moat.
Distribution is your moat, and brand is the foundation of it. Go-to-market is the engine that drives it.<\/p>\n

Before the AI tidal wave, before OpenAI hit 100 million users in two months, and before \u201cwrapper fatigue\u201d became a meme, we built GTMfund\u2019s thesis:<\/p>\n

Distribution is the final remaining moat.<\/strong><\/em><\/p>\n

We believe the next generation of iconic B2B companies will be built on superior distribution and execution.<\/strong><\/em><\/p>\n

These have been and will continue to be the first and second slides (after the title slide) of our fund decks:<\/p>\n

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Writing a piece on brand being a moat feels inevitable. It\u2019s been a core belief from the beginning, and will only continue to increase in importance.<\/p>\n

These slides have remained that way for over four years. The case is only stronger:<\/p>\n